I designed the cover for Johan Qin's recently published eBook, How To Think Like A Talented Creator. Johan was seeking a design that would provide a strong visual presence for his text. Something original, captivating, and formal.

The final cover is comprised of three components:

typography

The book's title is set in Caslon, an old English typeface which has been used in books for centuries. The serifs of this font and the classical layout add formality to the design, a key part of the brief.

background

The background comes from a much larger artwork of mine, A Sudden Vision. This ethereal backdrop was changed in every graphic to avoid its use becoming repetitive.

border

The border adds subtle decoration and frames the cover. As Johan noted, it also "makes it look like a reflective mirror, so the reader is getting an accurate reflection of themselves as a creator".

Several key quotes were selected from the text and made into graphics. These feature throughout the book and were also used for promotion.

Every one of the 40+ quotes has a uniquely textured background. This ensures that each one is interesting in its own right, worth reading, and avoids the visual pollution caused by using the same assets over and over again.

By working closely with the author I was able to design a cover that sets the tone for the content and quality of the book, and the graphics which helped him to promote it.